Pre-launch · Lehi · Highland · Alpine

Recurring customers,
paid up front.

HavnSquad is a home-services app where homeowners subscribe to lawn, cleaning, pest, pool and HVAC in one place, and save on every service they keep on a schedule. We're filling two provider slots per category per ZIP, and we're talking to operators now, before we build anything.

No exclusivity

Keep every customer and lead source you have today.

Prepaid, recurring

Households subscribe and pay before the visit happens.

Two slots per ZIP

At most two providers per category in each area we open.

Paid in two days

Stripe payout after every job, written into the agreement.

What we're building

One app for the whole house.

Most homeowners here run four or five separate companies for the recurring stuff: lawn, cleaning, pest, pool, HVAC. Four bills, four schedules, and nobody to call when something gets missed.

HavnSquad puts all of it in one app. Anything on a schedule is sold as a subscription at 5–10% off, households earn rewards as they stack services, and the whole thing is run by talking to it rather than tapping through menus. For the companies doing the work, that means customers who pay before the visit and stay considerably longer.

We haven't built the app yet — that's deliberate. We're putting the model in front of the best operators in the county first, because it only works if the numbers work for you. Right now we're doing interviews, signing letters of intent, and lining up the first households.

Get on the list of operators we talk to See the prototype
The offer, for founding partners

We bring you prepaid, recurring households in your ZIP codes, and you pay a percentage only on those. Your own customers stay yours — run them through our back office for a few points of each transaction, with no monthly bill.

Max 2 per category / ZIP

A founding slot, not an exclusive

We feature at most two providers per category in each ZIP. You keep every other relationship and every other lead source you have. Nothing to sign away.

8–15% · new customers only

You pay on business we create

A percentage of the jobs we send you — prepaid, recurring, and yours to keep serving. Compare it to what a shared lead costs you today, and to how many of those close.

2–5% · per transaction

Your own book, at software rates

Bring your customers into our scheduling, reminders, invoicing, chat and payments for a few points of each transaction — no monthly fee, no seat licences. If you don't get paid, neither do we. Leave them out entirely and you owe nothing on them.

Stripe · T+2

Paid within two days

Payout timing is in the agreement, in writing. We don't hold your money to earn interest on it — that's not where we make our margin.

5–10% · opt in per service

Subscribe and save, if you want it

Recurring services can carry a subscribe-and-save discount that you set and you fund. You're buying the Amazon effect: subscribers keep buying, even when cancelling is one tap away. Skip it and your pricing stays exactly as it is.

1–2% · 12 months

Your customer list earns

When a household you brought in buys another pro's service, you collect a dividend on it for a year. How it qualifies →

What we're not: a shared-lead service. Nobody bids against nine other companies for the same phone number. Rates and terms are the part we most want your honest reaction to — that's the whole reason for the conversation.

Referral dividends

The customers you bring keep paying you.

When a household you brought in buys somebody else's service on HavnSquad, you earn a share of it for a full year. Your customer list stops being something you share and starts being something that yields.

CONDITION 01

They're in the CRM under your name

Your existing customers, or anyone who signs up through your link, QR code or door hanger. Uploading is free and takes minutes.

CONDITION 02

They buy from you through the app

A household only becomes dividend-eligible once it has purchased your service at least once through HavnSquad. An uploaded name on its own doesn't qualify.

THEN · 12 MONTHS

You earn on everything else they add

From that first purchase, you collect 1–2% of every other provider's service that household subscribes to — cleaning, pest, pool, whatever they stack on.

Where the money comes from

Out of the fee we already charge the provider receiving that customer — someone who just picked up a paying household they spent nothing to acquire. Your dividend isn't taken out of anyone's job revenue, and it doesn't raise their rate.

The limits, stated up front

One dividend per household and service, twelve months from the qualifying purchase, no stacking on top of itself. We'd rather you know the caps now than discover them in a statement later.

What we're building

An app people will actually open.

Most home-service software dies on the customer side — nobody wants another login and another dashboard. Ours is built to be talked to.

Plain language

Ask for it instead of finding it

The app is navigated by talking to it. Book carpet cleaning next week. Move Thursday's visit. Who did my windows in April? There are no menus to learn, which matters more than it sounds: the easier it is to add a service, the more services get added.

In-app chat

Message customers without swapping numbers

Two-way chat between you and the household, attached to the job. Your crew's cell numbers stay private, nothing lives in one person's text messages, and the history is there when somebody disputes what was agreed.

Optional · you set the amount

Pay for the reviews you're already earning

Switch on a $5–10 service credit for customers who upload a screenshot of the review they left you on Google or Yelp. You fund it, you set the amount, you turn it off whenever you want — and the reviews sit on your profile, not just ours.

At the point of sale

Get recommended while they're already buying

When a household books one service, the app puts the complementary ones in front of them — and the providers holding those slots. That's how a lawn customer becomes a pest customer without either of you buying an ad.

Subscribe and save

Why they stay, in one mechanic.

We're launching without bundle pricing. Instead, recurring services carry a 5–10% subscribe-and-save discount — set and funded by the provider who opts in, on their own service only. It works the way it works for Amazon: people who subscribe keep buying, even though cancelling takes one tap.

Households running three or more active subscriptions earn more in the app, starting with service credits. Stacking services is the behaviour we reward, because a home with three subscriptions almost never leaves.

What happens next

Four steps, in this order.

No app to download, no contract, no money changing hands until step three — and you can stop at any step.

STEP 01

A 20-minute conversation

Mostly us asking about your business — how you get customers, what they cost you, where your margin actually is, what admin eats your week. We'll show you the model at the end and ask what's wrong with it. Lunch is on us.

STEP 02

A one-page letter of intent

Non-binding. It reserves your category in your ZIP codes at founding-partner rates and records the terms we agreed on. It commits you to nothing and costs nothing.

STEP 03

A pilot with real households

We sign up the first 15–25 homes in one neighborhood and run the whole thing by hand — texts, a shared calendar, payment links. You do the work you already do. Real jobs, real money, no software required from you.

STEP 04

Then we build the app

Only if the pilot proves out for both sides. Founding partners go live first, with their own signup links and their existing customers already on board.

Where we're starting

Three towns, then ZIP by ZIP.

We're starting where we live, and we're filling one area completely before opening the next. A household only stays subscribed if every category it wants is actually covered nearby — so coverage comes before expansion, every time.

HIGHLAND 84003 LEHI 84043 ALPINE 84004
Categories we're filling first
  • Lawn care & maintenance
  • House cleaning
  • Pest control
  • Pool & hot tub
  • HVAC maintenance
  • Landscaping

Window washing, gutters, carpet cleaning, pressure washing, sprinkler service and snow removal follow once the core six are covered in a ZIP.

Who you'd be talking to

Two locals, no investors, no call center.

We live here and use the same companies you compete with. If you'd rather size us up in person before anything else, that's fine — that's most of what step one is.

Alex Herd

Co-founder · Lehi, UT

Born and raised in Utah, I have started multiple services and software companies locally in addition to 10+ years in tech and cybersecurity.

Dan Lee

Co-founder · Lehi, UT

I've lived in Utah 20+ years. I started out as an owner/operator window washer, then spent nearly two decades in services and technology sales. Now I'm back to my roots in home services.

Straight answers

The questions we get asked first.

Is this another Angi or Thumbtack?

No. Those sell the same lead to several companies and let you underbid each other for it. We feature at most two providers per category per ZIP, the customer subscribes rather than shops, and the household has already paid by the time the job hits your schedule. You're not buying a chance at a job.

Do I have to sign an exclusive or give up my other work?

No. Founding partners commit to nothing except good service on the customers we send. Keep your own advertising, your own customers, your own everything. If a slot later proves it's worth locking down, founding partners get first shot at it — but that's a conversation for after there's data, not a condition of starting.

What does it actually cost me?

Two rates, because there are two situations. On customers we bring you: 8–15% of the job, depending on category. On customers you bring: 2–5% of each transaction that runs through the app, in place of the monthly software bill you're paying now. Keep your own customers off the platform entirely and you owe nothing on them.

We ask every operator what their real per-job margin looks like, because a rate that works for pest may not work for lawn. If our number doesn't clear in your category, tell us — that's data we need before we build anything.

Who pays for the customer's discount?

You do, on your own service, and only if you opt in. Subscribe-and-save is 5–10% off a recurring service, you choose whether to offer it and at what level, and it never comes out of another provider's revenue. What you're buying is retention: a household that subscribes keeps buying long after it would have stopped calling around.

When do I get paid?

Within two days of the job, through Stripe, written into the agreement. Holding your money longer isn't part of how this business makes money.

Are you launched? Can I see it working?

Not yet, and we'd rather say so plainly. There's a working prototype of both the homeowner app and the provider dashboard that we'll walk you through, and the first households get served by hand before any code ships. If someone tells you a pre-launch marketplace already has hundreds of customers, they're guessing or lying.

What happens if you never build it?

You'll have spent 20 minutes on a conversation about your own numbers, and you keep any customers the pilot sent you. The letter of intent is non-binding and there's no fee to be part of this stage.

Are you going to take my customers?

Your customers stay yours — you can leave them out of this entirely. If you do choose to run them through the platform, every other service in the app is one you don't sell, so what they see are offers for cleaning or pest, not a competing lawn company. And once a household you uploaded has bought from you in the app, you earn a dividend for a year on whatever else they add.

What do you need from me right now?

Twenty minutes and honest numbers. We're specifically looking for what's wrong with the model — the pricing that doesn't clear your margin, the promise that sounds like every other pitch you've heard. That's worth more to us right now than a yes.

Founding partner terms

The whole deal, on one card.

There is no second page of terms and no fee that appears later. Rates vary by category because margins do — we set yours against your real per-job numbers, not a blanket rate. If it doesn't clear in your line of work, that's the thing we most need to hear.

At a glance For discussion
Customers we bring you
8–15%
Your own customers, run through the app
2–5%
Monthly software fee
$0
Exclusivity required
None
Payout after each job
2 days
Contract length
Cancel anytime
Start a conversation

Tell us where we're wrong.

Send this and one of us gets back to you the same day. If it's easier, text us — we know you're not sitting at a desk.

Text [801-555-0100]
Best 9-5 MDT
Utah County — Highland, Lehi & Alpine

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Not a service provider?

We're signing up the first homes in Highland, Lehi and Alpine now — put the services you already pay for on a schedule, save 5–10% on each one, and stop juggling four companies. No app to download yet, and nothing to pay to hold your spot.

Join the first neighborhood